From research to action : enhancing Net Promoter Score utilization in managerial practice
Sven Baehre
Year of publication: |
2024
|
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Authors: | Baehre, Sven |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 66.2024, 2/3, p. 174-181
|
Subject: | net promoter score | marketing metrics | customer mindset metrics | customer feedback metrics | managerial decision-making | Performance-Messung | Performance measurement | Verkaufsförderung | Sales promotion | Marketing | Betriebliche Kennzahl | Financial ratio | Marketingmanagement | Marketing management | Führungskräfte | Managers | Kundenzufriedenheit | Customer satisfaction | Messung | Measurement | Konsumentenverhalten | Consumer behaviour |
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