From Rumors to Facts, and Facts to Rumors: The Role of Certainty Decay in Consumer Communications
Year of publication: |
2011
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Authors: | Dubois, David ; Rucker, Derek D ; Tormala, Zakary L |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 48.2011, 6, p. 1020-1033
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