From service to social innovation with a service-dominant logic approach
Year of publication: |
2023
|
---|---|
Authors: | Barrios, Andrés ; Camacho, Sonia ; Estrada-Mejia, Catalina |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 37.2023, 2, p. 201-215
|
Subject: | Financial literacy | Service innovation | Service-dominant logic (SDL) | Transformative | Transformative value | Service-Dominant Logic | Service-dominant logic | Innovation | Dienstleistung | Services | Innovationsmanagement | Innovation management | Betriebliche Wertschöpfung | Value creation | Dienstleistungssektor | Service industry | Kundenintegration | Customer integration | Dienstleistungsmarketing | Services marketing |
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