From the classical art to the urban art infusion effect : The effect of street art and graffiti on the consumer evaluation of products
Year of publication: |
2020
|
---|---|
Authors: | Baumgarth, Carsten ; Wieker, Jennifer Bahati |
Published in: |
Creativity and Innovation Management. - Wiley, ISSN 1467-8691, ZDB-ID 2027722-2. - Vol. 29.2020, S1 (19.02.), p. 116-127
|
Publisher: |
Wiley |
Saved in:
Online Resource
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