From the old economy towards the new economy: managing the transformation from the marketing point of view
Year of publication: |
2004
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Authors: | Haase, Michaela ; Kleinaltenkamp, Michael |
Published in: |
Modern concepts of the theory of the firm : managing enterprises of the New Economy ; with 82 tables. - Berlin : Springer, ISBN 3-540-40509-7. - 2004, p. 85-109
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Subject: | Lieferantenmanagement | Supplier relationship management | Organisatorischer Wandel | Organizational change | Electronic Commerce | E-commerce | Unternehmensnetzwerk | Business network | Theorie | Theory | New Economy | New economy |
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