From the special issue editors: global business-to-business marketing
Year of publication: |
January 2016
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Authors: | Di Benedetto, C. Anthony ; Han, Sang-Lin |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 26.2016, 1, p. 1-3
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Subject: | B2B Marketing | product innovation | corporate social responsibility | business-to-business sponsorship opportunities | B2B marketing mix | B-to-B-Marketing | Business-to-business marketing | Corporate Social Responsibility | Corporate social responsibility | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Sponsoring | Sponsorship | Produktentwicklung | New product development |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1080/21639159.2015.1122962 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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