From the special issue guest editor : special issue on branding and new product development
Year of publication: |
2010
|
---|---|
Authors: | Hultink, Erik J. |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 27.2010, 1, p. 3-5
|
Subject: | Produktentwicklung | New product development | Markenartikel | Brand |
-
Consumers' response to other consumers' participation in new product development
Liljedal, Karina T., (2018)
-
(2010)
-
Design thinking : integrating innovation, customer experience and brand value
Lockwood, Thomas, (2010)
- More ...
-
Langerak, Fred, (2008)
-
The effect of new product development acceleration approaches on development speed : a case study
Langerak, Fred, (2008)
-
Product intelligence : its conceptualization, measurement and impact on consumer satisfaction
Rijsdijk, Serge A., (2007)
- More ...