From the store to omnichannel retail : looking back over three decades of research
Year of publication: |
2021
|
---|---|
Authors: | Hänninen, Mikko ; Kwan, Stephen K. ; Mitronen, Lasse |
Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 31.2021, 1, p. 1-35
|
Subject: | Digitalization | marketing | research | retail | review | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Beziehungsmarketing | Relationship marketing |
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