From the store to omnichannel retail : looking back over three decades of research
Dr. Mikko Hänninen, Dr. Stephen K. Kwan and Dr. Lasse Mitronen
| Year of publication: |
2021
|
|---|---|
| Authors: | Hänninen, Mikko ; Kwan, Stephen K. ; Mitronen, Lasse |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 31.2021, 1, p. 1-35
|
| Subject: | Digitalization | marketing | research | retail | review | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2020.1833961 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012425331