From transaction-based to mainstream green finance

Market-based dynamics can play a significant role in the development of green finance. Nevertheless, they will be unlikely effective to mobilise a sufficient amount of resources to properly contribute to finance the most ambitious environmental goals. This chapter analyses the main areas of intervention in the attempt to mainstream green finance, by pointing out in particular the importance of coherently factoring-in environmental risks in investors' decision-making processes, of effectively channelling the market demand towards green securities, of encouraging the banking sector to embrace green finance and of pushing policy makers to promote and support green investments.