From Transaction Cost Economics to Relationship Marketing: A Model of Buyer-Supplier Relations
| Year of publication: |
1995
|
|---|---|
| Authors: | Mudambi, Ram ; McDowell Mudambi, Susan |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 11643389. - Vol. 4.1995, 4, p. 419-434
|