From user insights to user foresights : applying video-based ethnographic narratives and user innovation in NPD
Year of publication: |
2020
|
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Authors: | Sakellariou, Evy ; Karantinou, Kalipso ; Goffin, Keith |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 153.2020, p. 1-17
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Subject: | Innovation | Kundenintegration | Customer integration | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Konsumentenverhalten | Consumer behaviour | Technischer Fortschritt | Technological change |
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