From virtual travelers to real friends : relationship-building insights from an online travel community
Year of publication: |
2015
|
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Authors: | Kunz, Werner ; Seshadri, Sukanya |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 9, p. 1822-1828
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Subject: | Online travel community | Tourism | Social networks | Social media | Couch surfing | Social Web | Social web | Tourismus | Soziales Netzwerk | Social network | Tourismuswirtschaft | Tourism industry | Electronic Commerce | E-commerce | Reisevermittler | Travel agency | Virales Marketing | Viral marketing |
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