From waste to taste : how "ugly" labels can increase purchase of unattractive produce
Siddhanth (Sid) Mookerjee, Yann Cornil, and JoAndrea Hoegg
| Year of publication: |
2021
|
|---|---|
| Authors: | Mookerjee, Siddhanth ; Cornil, Yann ; Hoegg, JoAndrea |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 85.2021, 3, p. 62-77
|
| Subject: | aesthetics | debiasing | food waste | labeling | sustainability | ugliness penalty | Warenkennzeichnung | Product labelling | Schweden | Sweden | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Umweltzeichen | Eco-label | Ästhetik | Aesthetics | Abfallvermeidung | Waste prevention |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022242920988656 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012522219