From web analytics to digital marketing optimization : increasing the commercial value of digital analytics
Year of publication: |
2012
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Authors: | Chaffey, Dave ; Patron, Mark |
Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 14.2012/13, 1, p. 30-45
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Subject: | Social Web | Social web | Online-Marketing | Internet marketing | Brasilien | Brazil | Webanalyse | Web analytics | Virales Marketing | Viral marketing |
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