Frontiers: breaking the glass ceiling : empowering female entrepreneurs through female mentors
Year of publication: |
2024
|
---|---|
Authors: | Germann, Frank ; Anderson, Stephen J. ; Chintagunta, Pradeep K. ; Vilcassim, Naufel |
Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 43.2024, 2, p. 244-253
|
Subject: | developing economies | female entrepreneurs | gender gap | glass ceiling | mentorship gender-matching | randomized controlled field experiment | small firm growth | Weibliche Führungskräfte | Women managers | Frauen | Women | Weibliche Arbeitskräfte | Women workers | Geschlechterdiskriminierung | Gender discrimination | KMU | SME | Coaching | Unternehmensgründung | Business start-up | Unternehmer | Entrepreneurs | Entrepreneurship | Entrepreneurship approach | Unternehmenswachstum | Firm growth |
Description of contents: | Description [doi.org] |
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