Frontiers of the marketing paradigm in the third millennium
Ravi S. Achrol; Philip Kotler
| Year of publication: |
2012
|
|---|---|
| Authors: | Achrol, Ravi S. ; Kotler, Philip |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 40.2012, 1, p. 35-52
|
| Subject: | Marktforschung | Market research | Marketingtheorie | Marketing theory | Bibliometrie | Bibliometrics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009507844