Frozen food industry in India : a market study
Rashmi Khatri
Year of publication: |
2013
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Authors: | Khatri, Rashmi |
Published in: |
Global journal of business management : GJBM. - New Delhi : Global Vision Publ. House, ISSN 0973-8533, ZDB-ID 2413232-9. - Vol. 7.2013, 1, p. 59-82
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Subject: | Frozen processed Food | growth potential | market segmentation | marketing strategies | urban consumers | supermarkets | hypermarkets | brands | consumer trends | multinationals | fragmented structure | transformation | Indien | India | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Ernährungsindustrie | Food industry | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management | Markenführung | Brand management | Multinationales Unternehmen | Transnational corporation | Lebensmittel | Food | Lebensmittelmarkt | Food market |
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