Frugal innovation and the new product development process : insights from Indonesia

by Stephanie B.M. Cadeddu [and four others].

Cover; Half Title; Series; Title; Copyright; Contents; List of figures; List of tables; Acknowledgements; 1 Base-of-the-pyramid markets and the need for frugal innovation; 2 Critical reflections on the state of innovation research; 3 Mapping NPDP for frugal innovation; 4 Prime Cookstoves: cooking with frugal innovation; 5 Tirta Indonesia Mandiri Foundation: drinking with frugal innovation; 6 The NPDP for frugal innovation; Index

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Year of publication:	2019
Authors:	Cadeddu, Stephanie B. M.
Publisher:	Abingdon, Oxon : Routledge,
Subject:	Niedrigeinkommen \| Low income \| Zielgruppe \| Target group \| Marketing \| Produktentwicklung \| New product development \| Erfolgsfaktor \| Success factor \| Wasserversorgung \| Water supply \| Ernährungsverhalten \| Eating habit \| Indonesien \| Indonesia \| Entwicklungsländer \| Developing countries \| Innovationsprozess \| Produktinnovation \| Produktmarketing \| Technischer Fortschritt \| Unternehmenserfolg

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Extent:	1 online resource
Series:	Routledge advances in management and business studies ; 81
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-0-429-00098-0 ; 0-429-00098-7 ; 978-0-429-67118-0 ; 0-429-67118-0 ; 978-0-429-67267-5 ; 0-429-67267-5 ; 978-0-429-66969-9 ; 0-429-66969-0 ; 978-0-367-02931-9 ; 0-367-02931-6
Other identifiers:	10.4324/9780429000980 [DOI]
Classification:	Wirtschaftsentwicklung, Wirtschaftsstruktur: Allgemeines ; Wirtschaftssektoren: Allgemeines
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013180313