Frugal innovation for the BoP in Brazil : an analysis and comparison with Asian lead markets
Year of publication: |
2020
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Authors: | Wimschneider, Christine ; Agarwal, Nivedita ; Brem, Alexander |
Published in: |
International journal of technology management : IJTM. - Geneva : Inderscience Enterprises Ltd, ISSN 1741-5276, ZDB-ID 2048159-7. - Vol. 83.2020, 1/3, p. 134-159
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Subject: | BoP | Brazil | emerging markets | frugal innovation | Latin America | product development | value-based pricing | branding | Brasilien | Lateinamerika | Produktentwicklung | New product development | Schwellenländer | Emerging economies | Innovationsmanagement | Innovation management | Innovation | Zielgruppe | Target group |
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