Full-line or specialization strategy? The negative effect of product variety on product line strategy
Year of publication: |
2009
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Authors: | Matsubayashi, Nobuo ; Ishii, Yasuaki ; Watanabe, Kentaro ; Yamada, Yoshiyasu |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 2430034. - Vol. 196.2009, 2, p. 795-807
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