Fundamental and applied research in marketing
Year of publication: |
1955
|
---|---|
Authors: | Anshen, Melvin |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 19.1955, 3, p. 233-243
|
Subject: | Marktforschung |
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