Fundamental patterns of in-store shopper behavior
Herb Sorensen, Svetlana Bogomolova, Katherine Anderson, Giang Trinh, Anne Sharp, Rachel Kennedy, Bill Page, Malcolm Wright
| Year of publication: |
July 2017
|
|---|---|
| Authors: | Sorensen, Herb ; Bogomolova, Svetlana ; Anderson, Katherine ; Trinh, Giang ; Sharp, Anne ; Kennedy, Rachel ; Page, Bill ; Wright, Malcolm |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 37.2017, p. 182-194
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| Subject: | In-store research | Shopper observational research | Consumer behavior | Empirical generalization | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Ladengestaltung | Store design | Marktforschung | Market research | Verkaufsförderung | Sales promotion | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2017.02.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011729837