Fundamental patterns of in-store shopper behavior
Year of publication: |
July 2017
|
---|---|
Authors: | Sorensen, Herb ; Bogomolova, Svetlana ; Anderson, Katherine ; Trinh, Giang ; Sharp, Anne ; Kennedy, Rachel ; Page, Bill ; Wright, Malcolm |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 37.2017, p. 182-194
|
Subject: | In-store research | Shopper observational research | Consumer behavior | Empirical generalization | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Marktforschung | Market research | Ladengeschäft | Retail outlet |
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