Fundamental scientific aspects of marketing and the development of marketing models
Sebastian B. Littauer
| Year of publication: |
1965
|
|---|---|
| Authors: | Littauer, Sebastian B. |
| Published in: |
Models, measurement and marketing : a special project of the Market Research Council. - Englewood Cliffs, NJ : Prentice-Hall. - 1965, p. 83-123
|
| Subject: | Absatztheorie | Marktforschung | Betriebswirtschaftliche Verfahrensforschung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002374322