Fundamental Theories of Business Communication : Laying a Foundation for the Field

by Milton Mayfield, Jacqueline Mayfield, Robyn Walker

1. Introduction -- 2. How We Selected the Theories -- 3. A Typology of Business Communication Theories -- 4. Theory Classifications -- 5. Channels and Barriers -- 6. Cultural Characteristics and Influences -- 7. Flows and Patterns -- 8. Meaning-Making and Discovery -- 9. Motivation and Persuasion -- 10. Organizational Structures -- 11 Reasons and Representations -- 12. Emerging and Noteworthy Theories -- 13. Theory Traditions and Influences -- 14. Why We Need Business Communication Theories -- 15. Conclusion and Future Development -- 16. Recommended Readings.

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Year of publication:	2020 ; 1st ed. 2020.
Authors:	Mayfield, Milton ; Mayfield, Jacqueline ; Walker, Robyn
Publisher:	2020.: Cham : Springer International Publishing 2020.: Cham : Imprint: Palgrave Macmillan
Subject:	Interne Kommunikation \| Internal communication \| Theorie \| Theory
Description of contents:	Description [swbplus.bsz-bw.de]

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Extent:	1 Online-Ressource(XI, 266 p. 3 illus.)
Series:	New Perspectives in Organizational Communication Springer eBook Collection
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-030-57741-4 ; 978-3-030-57740-7 ; 978-3-030-57742-1 ; 978-3-030-57743-8
Other identifiers:	10.1007/978-3-030-57741-4 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012399982