Fundamentals - Help! I Need a Marketing Campaign - This plea may sound familiar to those new to the job or to community banks new to marketing or the unlucky staff members who, because they had a marketing class in college, ended up in charge of the next campaign. To assist these people -- As well as to give a refresher for seasoned marketers -- We offer the following wrap-up.
Year of publication: |
2004
|
---|---|
Authors: | Clapp, Bruce A. |
Published in: |
Bank marketing : ... an affiliate of American Bankers Association. - Chicago, Ill. : American Bankers Association, ISSN 0888-3149, ZDB-ID 3950785. - Vol. 36.2004, 1, p. 48-60
|
Saved in:
Saved in favorites
Similar items by person
-
Clapp, Bruce A., (2003)
- More ...