Fundamentals of marketing information systems and analysis
contributors: David Castillo, Shon Magnan, Donald J. Kridel, et al.
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Castillo, David ; Magnan, Shon ; Kridel, Donald J. |
| Published in: | |
| Publisher: |
London, UK : Koros Press Limited |
| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Marktforschung | Market research |
| Extent: | viii, 372 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Enthält 8 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011515258