Fundamentals of modern marketing
Edward W. Cundiff; Richard R. Still; Norman P. Govoni
| Year of publication: |
1985 ; 4th ed.
|
|---|---|
| Authors: | Cundiff, Edward W. ; Still, Richard R. ; Govoni, Norman A. |
| Other Persons: | Govoni, Norman P. (contributor) |
| Publisher: |
Englewood Cliffs, [N.J.] [u.a.] : Prentice-Hall |
| Subject: | Absatz | Hand- und Lehrbücher, Nachschlagewerke | Marketing |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XI, 482 S Ill., graph. Darst 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 1980. - Includes index |
| ISBN: | 0-13-341388-8 ; 0-13-341439-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000674709