Fundamentals of strategy
Gerry Johnson; Richard Whittington; Kevan Scholes; Duncan Angwin; Patrick Regnér
| Year of publication: |
2015 ; Third Edition
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| Authors: | Johnson, Gerry ; Whittington, Richard ; Scholes, Kevan ; Angwin, Duncan ; Regnér, Patrick |
| Publisher: |
Harlow : Pearson |
| Subject: | Strategisches Management | Strategic management | Unternehmensplanung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 284 S. graph. Darst. Beil.: 1 Faltkt.: "My Strategy Lab" |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| Notes: | ISBN: 1-292-01730-9 aufgeklebt About fundamentals of strategyGetting the most from fundamentals of strategy -- Guided tour -- Introducing strategy -- The environment -- Strategic capabilities -- Strategic purpose -- Business strategy -- Corporate strategy and diversification -- International strategy -- Innovation strategies -- Mergers, acquisitions and alliances -- Strategy in action -- Glossary -- Index of names -- General index -- Publisher's acknowledgements. |
| ISBN: | 978-1-292-01721-1 ; 1-292-01721-X ; 1-292-01730-9 ; 978-1-292-01725-9 ; 978-1-292-01722-8 ; 978-1-292-01725-9 ; 978-1-292-01722-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010459657