Fundraising design : key issues, unifying framework, and open puzzles
Ernan Haruvy, Peter Popkowski Leszczyc, Greg Allenby, Russell Belk, Catherine Eckel, Robert Fisher, Sherry Xin Li, John A. List, Yu Ma, Yu Wang
| Year of publication: |
2020
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| Authors: | Haruvy, Ernan ; Popkowski Leszczyc, Peter T. L. ; Allenby, Greg M. ; Belk, Russell W. ; Eckel, Catherine C. ; Fisher, Robert J. ; Li, Sherry Xin ; List, John A. ; Ma, Yu ; Wang, Yu |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 31.2020, 4, p. 371-380
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| Subject: | Charity | Fundraising | Incentives | Appeals | Integrative framework | Gemeinnützige Organisation | Charitable organization | Nonprofit-Organisation | Nonprofit organization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/s11002-020-09534-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012417691