Fundraising : principles and practice

Michael J. Worth (the George Washington University)

chapter 1. Overview of fundraising and philanthropy -- chapter 2. Understanding the nonprofit sector and nonprofit organizations -- chapter 3. Understanding donors -- chapter 4. Principles of fundraising -- chapter 5. Preparing for successful fundraising -- chapter 6. Annual-giving programs -- chapter 7. Major-gifts programs -- chapter 8. Planned giving -- chapter 9. Corporate support -- chapter 10. Foundation support -- chapter 11. Campaigns -- chapter 12. Managing fundraising programs -- chapter 13. Organizing and managing fundraising staff -- chapter 14. Legal and ethical considerations -- chapter 15. International fundraising and philanthropy

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Year of publication:	2016
Authors:	Worth, Michael J.
Publisher:	Los Angeles : SAGE
Subject:	Fundraising \| Wohltätigkeit \| Charity \| Nonprofit-Organisation \| Nonprofit organization \| USA \| United States \| Spendensammlung

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Extent:	Online Ressource (478 pages) illustrations
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references (pagesges 433-458) and index. - Description based on MARC record for print version
ISBN:	978-1-4833-9357-5 ; 978-1-4833-1952-0
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013208243