Extent: | VI, 321 S graph. Darst |
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Series: | Beiträge zum Produkt-Marketing. - Köln : Förderges. Produkt-Marketing, ISSN 0175-3568, ZDB-ID 194355-8. - Vol. 6 |
Type of publication: | Book / Working Paper |
Language: | German |
Notes: | Literaturverz. S. 305 - 321 |
ISBN: | 3-922292-00-3 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000600834