Further Evidence on the Consumer Involvement Profile: Five Antecedents of Involvement
Year of publication: |
1993
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Authors: | Kapferer, J.-N. ; Laurent, G. |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 10.1993, 4, p. 347-356
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