Further evolving the new dominant logic of marketing : from services to the social construction of markets
Year of publication: |
2008
|
---|---|
Authors: | Peñaloza, Lisa ; Venkatesh, Alladi |
Published in: |
Major theoretical debates and contemporary issues in marketing theory. - Los Angeles, Calif. [u.a.] : SAGE. - 2008, p. 193-209
|
Subject: | Marketingtheorie | Marketing theory | Marktmechanismus | Market mechanism | Soziale Werte | Social values | Dienstleistungsmarketing | Services marketing |
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