Further evolving the new dominant logic of marketing : from services to the social construction of markets
Lisa Peñaloza and Alladi Venkatesh
| Year of publication: |
2008
|
|---|---|
| Authors: | Peñaloza, Lisa ; Venkatesh, Alladi |
| Published in: |
Major theoretical debates and contemporary issues in marketing theory. - Los Angeles, Calif. [u.a.] : SAGE. - 2008, p. 193-209
|
| Subject: | Marketingtheorie | Marketing theory | Marktmechanismus | Market mechanism | Soziale Werte | Social values | Dienstleistungsmarketing | Services marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Notes: | Aus : Marketing theory ; 6 (2006), 3, pp. 299 - 315 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003610698