Fusing international business and marketing : a bibliometric study
Year of publication: |
2022
|
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Authors: | Florido-Benítez, Lázaro ; Aldeanueva Fernández, Ignacio |
Published in: |
Administrative Sciences : open access journal. - Basel : MDPI, ISSN 2076-3387, ZDB-ID 2662651-2. - Vol. 12.2022, 4, Art.-No. 159, p. 1-26
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Subject: | authors | bibliometric | disciplines | international business marketing | internationalization | universities | Bibliometrie | Bibliometrics | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | Internationales Marketing | International marketing | Internationale Geschäftsbeziehungen | International business | Welt | World |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3390/admsci12040159 [DOI] hdl:10419/275429 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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