Future Development of Customer Analytics in Marketing
Year of publication: |
2016
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Authors: | Ćosić, Dijana |
Publisher: |
Zagreb : IRENET - Society for Advancing Innovation and Research in Economy |
Subject: | customer analytics | marketing | development | technology |
Type of publication: | Book / Working Paper |
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Type of publication (narrower categories): | Conference Paper |
Language: | English |
Other identifiers: | hdl:10419/183716 [Handle] RePEc:zbw:entr16:183716 [RePEc] |
Classification: | M3 - Marketing and Advertising ; C00 - Mathematical and Quantitative Methods. General |
Source: |
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