Future look : communicating with customers using digital channels
Year of publication: |
2022
|
---|---|
Authors: | Niininen, Outi ; Singaraju, Stephen Pragasam ; Karjaluoto, Heikki ; Valentini, Chiara ; Muhonen, Markus |
Published in: |
Contemporary issues in digital marketing. - London : Routledge, ISBN 978-0-367-55533-7. - 2022, p. 165-175
|
Subject: | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel |
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