Futuristics: reducing marketing myopia
Hershey Friedman
| Year of publication: |
1980
|
|---|---|
| Authors: | Friedman, Hershey |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 23.1980, 4, p. 17-20
|
| Subject: | Absatz | Prognose | USA |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003553475