A fuzzy analytic network process approach to determining prospective competitive strategy in China : a case study for multinational biotech pharmaceutical enterprises
Year of publication: |
2012
|
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Authors: | Lee, Yun-Huei |
Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 13.2012, 1, p. 5-28
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Subject: | Internationaler Markteintritt | International market entry | Wettbewerbsstrategie | Competitive strategy | Fuzzy-Set-Theorie | Fuzzy sets | AHP-Verfahren | AHP approach | Multinationales Unternehmen | Transnational corporation | Auslandsinvestition | Foreign investment | Biotechnologie-Industrie | Biotechnology industry | China |
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