Fuzzy clustering : an analysis of service quality in the mobile phone industry
Year of publication: |
[2017]
|
---|---|
Authors: | Baeshen, Mashhour H. ; Beynon, Malcolm J. ; Daunt, Kate L. |
Published in: |
Handbook of research on intelligent techniques and modeling applications in marketing analytics. - Hershey, Pa. : IGI Global, Business Science Reference, ISBN 978-1-5225-0997-4. - 2017, p. 40-61
|
Subject: | Dienstleistungsqualität | Service quality | Mobiltelefon | Mobile phone | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention | Clusteranalyse | Cluster analysis |
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