Fuzzy methods for customer relationship management and marketing : applications and classifications
Andreas Meier and Laurent Donze, [eds.]
| Year of publication: |
2012
|
|---|---|
| Other Persons: | Meier, Andreas (contributor) ; Donzé, Laurent (contributor) |
| Publisher: |
Hershey PA : Business Science Reference |
| Subject: | Kundenmanagement | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 365 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-466-60095-9 ; 978-1-466-60096-6 ; 978-1-466-60097-3 |
| Source: |
Persistent link: https://www.econbiz.de/10009527986