Fuzzy optimization and multi-criteria decision making in digital marketing

Anil Kumar and Manoj Kumar Dash

"This book applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment through the use of timely research and case studies on practical implementation of such theories in the digital marketplace"--

MoreLess

Year of publication:	2016
Other Persons:	Kumar, Anil (ed.) ; Dash, Manoj Kumar (ed.)
Publisher:	Hershey, Pa. : Business Science Reference
Subject:	Online-Marketing \| Internet marketing \| Multikriterielle Entscheidungsanalyse \| Multi-criteria analysis \| Fuzzy-Set-Theorie \| Fuzzy sets \| Fuzzy-Wahrscheinlichkeit

Online Resource

Check full text access |

More access options

search.ebscohost.com

doi.org

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	Online-Ressource (XXI, 368 S.) graph. Darst.
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Includes bibliographical references and index Enth. 14 Beitr. Systemvoraussetzungen: PDF Reader Preface acknowledgmentFuzzy MCDM in digital market place : background -- A literature survey on the usage of fuzzy MCDM methods for digital marketing -- Fuzzy multi-criteria decision making methods for e-commerce issues -- Fuzzy structural models and based applications in digital marketplace -- Selection of digital marketing tools using fuzzy AHP-fuzzy topsis -- Using dematel to build decision model of online reputation management for improving the services of marketing -- Application of fuzzy mcdm for strategic decision making in digital market place -- Enhanced selling on digital space via matching buyer and seller preferences using fuzzy mcdm method -- Some generalized intuitionistic fuzzy geometric aggregation operators with applications in multi-criteria decision making process -- Fuzzy and soft poly-optimization in the digital environment examples -- Advance fuzzy MCDM analysis in digital market place -- Applying the fuzzy analytical network process in digital marketing -- Fuzzy nominal classification using bipolar analysis -- Fuzzy multi-criteria decision making methods applied to usability software assessment : an annotated bibliography -- Fuzzy MCDM analysis in different segment of digital market place -- A fuzzy based decision support tool for appraisement of supplier's quality assurance practices -- Multi-criteria decision making models for sustainable and green supply chain management based on fuzzy approach -- Multi-criteria fuzzy analysis of competitiveness comparative evaluation of regional development.
ISBN:	1-4666-8809-2 ; 978-1-4666-8809-4 ; 1-4666-8808-4 ; 978-1-4666-8808-7
Other identifiers:	10.4018/978-1-46668808-7 [DOI]
Classification:	Marketing ; Neue elektronische Medien
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011403939