Fuzzy target groups in analytic customer relationship management
Year of publication: |
2012
|
---|---|
Authors: | Kaufmann, Michael ; Graf, Cédric |
Published in: |
Fuzzy methods for customer relationship management and marketing : applications and classifications. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-0096-6. - 2012, p. 168-192
|
Subject: | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group | Kundenanalyse | Customer analysis | Qualitative Methode | Qualitative method | Fuzzy-Set-Theorie | Fuzzy sets |
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