Gabler-Marketing-Lexikon : [A - Z]
hrsg. von Manfred Bruhn ...
| Alternative title: | Marketing-Lexikon |
|---|---|
| Year of publication: |
2001 ; 1. Aufl.
|
| Other Persons: | Bruhn, Manfred (ed.) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketing | Wörterbuch |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [bsz-bw.de] |
| Extent: | XX, 823 S. zahlr. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Wörterbuch |
| Language: | German |
| Notes: | Literaturangaben Rückent.: Marketing-Lexikon |
| ISBN: | 3-409-19971-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000552762