Gaining and leveraging customer-based competitive intelligence : the pivotal role of social capital and salesperson adaptive selling skills
Douglas E. Hughes; Joël Le Bon; Adam Rapp
| Year of publication: |
2013
|
|---|---|
| Authors: | Hughes, Douglas E. ; Le Bon, Joël ; Rapp, Adam |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 41.2013, 1, p. 91-110
|
| Subject: | Verkaufspersonal | Salespeople | Beziehungsmarketing | Relationship marketing | Wettbewerbsanalyse | Competitive analysis | Sozialkapital | Social capital | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009719766