Gaining Compliance and Losing Weight: The Role of the Service Provider in Health Care Services
| Year of publication: |
2004
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|---|---|
| Authors: | Dellande, Stephanie ; Gilly, Mary C. ; Graham, John L. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 68.2004, 3, p. 78-91
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