Gaining customer knowledge through analytical CRM
| Year of publication: |
2005
|
|---|---|
| Authors: | Xu, Mark ; Walton, John |
| Published in: |
Industrial management & data systems. - Bradford : Emerald, ISSN 0007-6929, ZDB-ID 7633907. - Vol. 105.2005, 7, p. 955-971
|