Gaining sustainable competitive advantage through strategic pricing: selecting a perceived value price
Year of publication: |
1997
|
---|---|
Authors: | Thompson, Kenneth N. ; Coe, Barbara J. |
Published in: |
Pricing Strategy and Practice. - MCB UP Ltd, ISSN 1758-6968, ZDB-ID 2053063-8. - Vol. 5.1997, 2, p. 70-79
|
Publisher: |
MCB UP Ltd |
Subject: | Competitive advantage | Monte Carlo simulation | Pricing strategy | Value analysis |
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