Galbraith revisited : advertising in non-affluent societies
Jeffrey James and Stephen Lister
| Year of publication: |
1980
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|---|---|
| Authors: | James, Jeffrey ; Lister, Stephen |
| Published in: |
World development : the multi-disciplinary international journal devoted to the study and promotion of world development. - Amsterdam : Elsevier Science, ISSN 0305-750X, ZDB-ID 185339-9. - Vol. 8.1980, 1, p. 87-96
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| Subject: | Werbung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003073040