Game-changing strategies : how to create new market space in established industries by breaking the rules
Constantinos C. Markides
| Year of publication: |
2008 ; 1. ed.
|
|---|---|
| Authors: | Markides, Constantinos C. |
| Publisher: |
San Francisco, Calif. : Jossey-Bass [u.a.] |
| Subject: | Strategisches Management | Strategic management | Geschäftsmodell | Business model | Innovation | Kreativität | Creativity | Wettbewerbsvorteil | Competitive advantage | Regelverstoß | Erfolg |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] |
Online Resource
| Extent: | XXV, 222 S. graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Beispielsammlung |
| Language: | English |
| Notes: | Literaturverz. S. 205 - 210 |
| ISBN: | 978-0-470-27687-7 ; 0-470-27687-8 |
| Classification: | Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003684215