Game of gamification : marketing, consumer resistance and digital play
Year of publication: |
2016
|
---|---|
Authors: | Olaison, Lena ; Taalas, Saara L. |
Published in: |
The business of gamification : a critical analysis. - New York : Routledge, ISBN 978-1-138-82416-4. - 2016, p. 59-80
|
Subject: | Computerspiel | Video game | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Sozialphilosophie | Social philosophy |
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